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Email marketing is a cheap, easy and effective means to communicate with the costumers. Email marketing though has several advantages, also has certain disadvantages. It is very important to be well aware of pros and cons to successfully execute email marketing campaign. The following are eleven tips that aid in the proper execution of an email marketing campaign and generate positive results passing thorough the spam filters.

· Get customer consent: Get customer consent prior to sending your promotional mails. It is not so difficult to get the permission from customers. You can do this by providing some valuable information or by offering special discounts or something valuable. Remember without customer consent you are not only at risk of losing the goodwill of the customers but also at inviting CAN-SPAM penalties.

· Create a contacts database: Create a targeted mailing list; include all the emails of your customers at every opportunity. This will help to save resources and hit to the targeted customers. Eliminate failed deliveries; ISP’s will blacklist you if you do not remove the invalid email addresses after they have informed you.

· Strategic Plan: Plan your e-mail marketing campaign that adds creativity and effectiveness to your program. Keep framing strategies to achieve your targets. This helps you in overcoming limitations and fetches you easy success.

· Write a Brief Email: The email should be a brief one. It should include all the information about the products and services offered by the company. It should clearly reflect all the objectives of the marketing campaign.

· Provide a Simple Link: If you intend to attract a visitor by inviting them to download a discounted coupon or a voucher, or buy a discounted product online, provide a link or a clear button on each email you send. This will create a huge difference on your click-through rate.

· Viral Marketing: Viral marketing often yields attractive results to the take up of offers and games. All you need to do is simply provide a “tell a friend” link or button in the each email you sent. This helps in reaching new customers.

· Regularly update your list: Clean, categorize and regularly update your list. This greatly helps to maximize email delivery and click-throughs.

· Ensure Relevancy: Before sending emails make sure that the emails, content, subject lines, call to action and link buttons are all relevant to the recipients. Also make sure that the email includes information about the sender.

· Strategic Targeting: This will ensure that right content is delivered to right people. It is better to send forward different targeted mails to different customers segment rather than sending a single general mail to the entire database.

· Consistency: Maintain consistency in your emails. Plan well in advance how often to send your messages and don’t forget to keep this consistent.

· Measurement: This is an essential factor to future success. Keep a record of the number of emails delivered and viewed. Also find out which links did customers click in the email. This helps you greatly in preparing for next campaign.